HKiShop is a leading online marketplace for consumer software based in Hong Kong. With over 1000 software available for immediate sales, HKiShop features the most up-to-date software catalog on the Internet as well as the top brands from the industry. Commonly bridging the gap between technical and business professionals, HKiShop services a variety of consumers including Government, Educational Institutions as well as small and medium enterprises (SMEs) in Hong Kong.

When the company first established in 2004, business was speculative since the mode of shopping online was not well understood and accepted by most of the customers. “It is difficult to change consumers’ buying habits. They find internet a useful tool in searching information but they are not ready to fully adopt this process, especially in purchasing”, said Toni Wong, Business Development Manager at HKiShop. They have tried advertising on different sources of print media such as magazines and newspapers but the result was not significant. “We have spent a large sum of money on advertising but most of them are wasted.”

HKiShop started to get in touch with AsiaPac in 2006. It has been a great success since we successfully increased their visibility on the Internet as well as improved the volume and quality of traffic to their web site. More importantly, not only do we increased their ROI (Return on Investment) by 40% and total sales by 15% , we also increased the flexibility of their management practice since AsiaPac enable them to have more time in dealing with other issues and has reduced their advertising expense by 50%.
“As our business is getting bigger, we need more time and capital for business development instead of advertising. Thanks to the outstanding and impressive services of AsiaPac, our brand is getting more famous and a significant amount of feedbacks and businesses are received,” Toni adds.

Under AsiaPac’s management, our client HKiShop was awarded Yahoo! Search Marketing Out Standing advertisement Award- Merit