Bidding Algorithms

Portfolio Optimization

• Advanced Statistical Models built from seasonal calendars and historical data V maximize goals for a portfolio and enables performance forecasting

Algorithmic Optimization

• Keyword level decision making algorithms designed by Kenshoo Research with customizable thresholds

Custom Rules Engine

• Using Kenshoo s unique Advanced Search to create custom business rules that can be run ad-hoc or on interval for added bid control

Keyword Expansion

• Semantic algorithms dynamically expand long-tail keywords and automatically add original queries that convert to the relevant ad group to ensure our clients have no missed opportunities.

Real-Time Campaign

• Update ad-copy automatically when the website content has changed and pause ad when there is no inventory to eliminate waste and maximize investment. Suitable for internet retail business, for example online travel business, online shopping site.

Path-to-Conversion

• Assign conversion into different steps of click
• Identify every useful keyword or conversion page to increase click through rate, improve quality score and lower cost per click

Platform Integration

• Integrate sophisticated pay per click advertising campaigns across multiple search engines and social media on a single platform for easier management, swifter ad update, ad performance overview and comparison at a glance.

Kenshoo Forecasting

• Optimize to custom marginal ROI thresholds to see where your next ad dollar will be spent most effectively across digital marketing channels and portfolio