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CappuccionoPC.com gained 60% of revenue by using AsiaPac's SEM solution

CappuccinoPC.com is an online retailer of mini-PC and related products. With offices in Hong Kong and the U.S., the company's client base includes government, educational institutions, corporations and other commercial and personal entities. It has been in operation for more than 10 years, and delivers approximately USD 5 million in annual revenues. CappuccinoPC.com's largest market is the U.S., and a good amount of business also comes from Canada, the UK and Europe. Campaigns have also targeted PRC, HK, JP, SG, Korea and Japan, in English only.

CappuccionoPC.com - SEM / SEO / Banner Ads

Challenge

Since the website is the main channel for selling, the company's primary marketing focus has been to increase traffic to the site, and to generate relevant leads for acquisition. A secondary goal is to expand into new markets. The challenge for this relatively small operation (there are 14 employees), says Director Paul Tsang, has always been the struggle to find the time to market his business effectively. This is one reason CappuccinoPC uses online marketing exclusively for its marketing efforts. And AsiaPac, an authorized Google reseller in Hong Kong, has been responsible for managing the CappuccinoPC account with Google since its inception and Google AdWords is a significant portion of this investment.

Results

Tsang sees real benefit in AsiaPac's support: "I do not have the time to keep up the date with new techniques, or to manage closely against my marketing budget. AsiaPac has showed an understanding of my business, and with Google's support AsiaPac have worked to show great improvements in my campaigns over the last six months. My clickthrough rates have increased 160% as a result of AsiaPac's management of my Google AdWords account."

Overall, reports Tsang, "Google AdWords is an extremely significant contributor to our top line. Revenue coming from leads generated by Google AdWords accounts for approximately 60% of my total sales." And when he compares AdWords to other online marketing, "Google has consistently given us our lowest cost per lead." He also notes that Google AdWords "helps maximize the conversion rate and minimize CPC."

Tsang believes that "even without a detailed ROI calculation, I have recently estimated that we are getting approximately 40 times return on our marketing spent with Google AdWords managed by AsiaPac." All of this leads Tsang to conclude that AdWords "is worth the investment. The more I invest, the more I gain. The ROI is really high."