Today, search engine marketing is established in the market and no company can afford not to use search engine marketing as part of their advertising strategy. Search engine marketing offers not only efficient tools but can substantially increase the marketing efficiency demanded today thanks to clear measurability. Attend this seminar and learn how a search engine works and how an SME can use search engines to create high impact campaigns for a low cost.
Search engine optimisation (SEO) is the key to a successful online business, it increases the profile of your business, bringing high levels of online exposure, increasing your sites popularity and generating increased levels of site visitor traffic. Organic traffic is a major part of any online business generating high levels of revenue. It's free and offers good levels of sales and enquiry conversion and is generated by consumers and businesses using search engines in order to find products or services online. Organically generated potential customers have searched for specific products and services before arriving at your site. This helps to increase sales conversions as the customer has already been qualified by the search engine before visiting your site. SEO is the process of making the recommended changes to a Web site in order to maximise the site's free organic search engine traffic. It is an ongoing process that needs constantly monitoring. The process makes a site search engine compatible and with the correct optimisation allows each and every page of the site to appear within the search engine results. Each page can be targeted to a specific market area using a selection of keywords or phrases. It is also possible to control the search engine listing content creating specific marketable titles, and descriptions.
Speaker: Christine Chong
Christine has dedicated more than 12 years to the e-Business industry helping over 1,000 clients, including Motorola, Bayer and Wing Wah, to find their way out using various digital media. With her strong marketing and management skills, AsiaPac is now a leading search engine marketing solutions provider which is the only company that is the exclusive authorized reseller of Yahoo! China (Hong Kong and Overseas Area) and the authorized reseller of Yahoo! HK and Google AdWords. Christine and her team actively participated in the search engine marketing of various clients, such as TANDBERG, SGS, Bureau Veritas, HKUSPACE and HKICPA, to expand their business in HK, China and Overseas Markets.
