AsiaPac Net Media Ltd. - Search Engine Marketing Solution

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Authorized Reseller vs. Non-authorized Reseller

AsiaPac Net Media Limited is
* the Authorized Reseller of Google AdWords;
* the Authorized Reseller of Yahoo! Hong Kong Search Marketing; and
* Authorized by Yahoo! Hong Kong to re-sell its YSM products in China.

This enables us to have the greatest strength – efficient and professional Cross Platform keyword advertisement management. Customers who want to advertise on both Yahoo! and Google can save a lot of transaction costs using Cost-per-click Search Engine Marketing solutions provided by AsiaPac Net Media Limited.

Since we are the authorized reseller of the above, staff from Google, Yahoo! Hong Kong will provide regular training for our customer service support team to inform us the latest information and the most advanced support services eg. how to select relevant and specific keywords, how to maximize the Quality Score and Click Through Rate, etc.We are well-trained and well-equipped with the latest information and advancement in the industry.

However, non-authorized resellers receive NO training from Google and Yahoo! They barely receive updated information in the industry. In most cases, the information they provide is out-dated.

	Authorized Reseller – AsiaPac Net Media Limited.	Non-Authorized Reseller
Training Received
Regular Training provided by Google and Yahoo!	Yes	NO
Keyword Ad. Management and Optimization
Keyword Selection	Specific, relevant, yields high ROI	Broad, general, irrelevant, yields low ROI
Keyword Ad. Account Management	With effective ad campaigns and groups and classification of keywords, which yields HIGH Quality Score	No organization in keyword ad. Accounts, which yields LOW Quality Score
Keyword Ad. Optimization	Well-trained with the advancement in the industry, optimize the keyword ad. account most effectively.	Receive NO training from Google and Yahoo!, thus use ineffective optimization methods and means.
Average ad. position	In top 5 (in accordance with the customers' requests)	Beyond top 5 position, ad position fluctuates.
Average CPC	HKD$0.3 – 3	HKD$5 – 8
Services
Reports	Monthly reports with regular meetings for review and more advanced strategic planning	Monthly reports only

Yahoo!HK Search Marketing Authorized Reseller

SEMPO - Search Engine Marketing Professional Organization