Affiliate program use an affiliate website to drive traffic to multiple sites. It is an effective way to increase a website’s exposure, identify new customers and increase sales. Affiliate program charge on pay-per-acquisition/ cost-per-acquisition (CPA) basis. In other words, you pay only when you secure an online purchase.
Affiliates are website owners who can send traffic via links to your website. You need to pay the affiliates an agreed commission for any sales generated from this traffic while an affiliate network connected with thousands of affiliates (publishers) across the world.
How it works?
Promote your products/offers through a variety of affiliate websites on the affiliate network.
A consumer visits an affiliate's website you have post your ad on (for example a shopping portal or directory) and is interested in a product/offer. The consumer clicks and land on your website to review the product/offer.
The consumer completes the transaction online.
Tracking software records the data and reports to the affiliate network.
You need to pay commissions to the affiliate for the sales generated through the traffic driven from their website.
Why Affiliate Network Marketing?
Extend your ads exposure through thousands of publishers on affiliate network across borders and reach potential buyers across the world.
Establish strong online presence and expand into new markets cost-effectively and without risk.
Low start-up upfront cost.
Pay only for verified sales (pay-per-acquisition)
No need to have dedicated sales person as the affiliate websites play the role, saving cost on human resources.
Reduce overall marketing costs because you only pay for quality ad performance
Affiliates will use their links as well as any marketing tools such as banners, text links, or text ads to promote your website and services, resulted in free inbound traffic to your site.
Inbound links from affiliates’ sites pointing to your website make your site more popular on the search engines.
You can pay the affiliates for certain actions undertaken, such as a purchase, download, complete a form , etc
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