A sponsored link is an extremely targeted tool that can be purchased by companies to have their websites appear for specific search terms related to their services. Advertisers bid on keywords they predict their target customers will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or click-through a page with relevant content, the advertiser’s ad will be shown. Therefore, by specifying a price that you are willing to pay for each click and a corresponding keyword ad position, and having an ad description which amplifies the quality score of the keyword ads, you can attract potential customers at the precise moment when they are searching for what you sell.

Content Match picks a particular website bases on keywords and internet users' searching criteria, and then displays the relevant keyword ads on the search engine's partner sites. In other words, targeted Content Match results may be displayed based on the specific content of a publisher's site, geographic location, and other factors.

For more details of the partner sites of popular search engines, please refer to the corresponding pages.